A range of salon-quality haircare, formulated with naturally active plant extracts to transform your hair

Product formulations concentrate on the very best cruelty-free, natural ingredients

Inspired by the British countryside, ingredients include sandalwood, lavender, white-nettle and chamomile


Smith Fam Limited believes that beauty should be cruelty free

We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org